20 12月 论文代写价格-儿童饮料市场评估
The purpose of this report is to assess the target market segment for a new product offering. The product offering is a soft drink aimed at children in the UK market. The report makes an analysis based on macro environment, the segmentation, and recommendations are made for creating a positive customer experience.Demographic: In terms of demographic segmentation the age group that will use the product and the age group who will buy the product are different. For instance, a child of age 6-10 years will be a primary target segment. However, marketing must be prepared for parents or guardians who will be buying the product for the consumers.
In terms of socio-economic positioning, the product will be available in three price ranges; a price discrimination approach will be used to create the ranges.
Behavioural: In terms of behavioural segmentation, the primary segment will be customers who want to make a healthy choice with respect to soft drinks. Behavioural choices could also be assessed based on the price the person is willing to pay for good health.
Psychographic: In terms of psychographics, the personality, attitudes, class of person would be understood.
There are four different types of products that can be identified in the soft drink zone. The soft drink that is being marketed will be something that is carbonated mildly and include fruit and vegetable juices for improving nutrition consumption of children. Now according to how sugary drinks are and how quality is assessed, the following target positioning cart can be created.
The report assessed the soft drink market situation of the United Kingdom and established that there is support for the soft drink situation in terms of political, economic and legal aspects. There is support in the form of proper regulation, lobbying groups and more. However, there are also some threats such as that of sugar tax that was proposed and the general social trend of wanting to have healthier drinks. In terms of price and product, a unique selling proposition can be identified for the soft drink. Recommendations are made for a successful marketing strategy.