论文代写价格-儿童饮料市场评估

20 12月 论文代写价格-儿童饮料市场评估

本文主要讲的是儿童饮料市场评估,本报告的目的是评估新产品的目标市场。该产品是一种针对英国市场儿童的软饮料。该报告基于宏观环境、细分市场进行分析,并为创建积极的客户体验提出建议。人口统计学:在人口统计学细分方面,使用产品的年龄组和购买产品的年龄组是不同的。例如,6-10岁的孩子将是主要的目标人群。然而,营销必须准备为父母或监护人谁将购买产品的消费者。本篇论文代写价格文章由澳洲论文人EducationRen教育网整理,供大家参考阅读。

The purpose of this report is to assess the target market segment for a new product offering. The product offering is a soft drink aimed at children in the UK market. The report makes an analysis based on macro environment, the segmentation, and recommendations are made for creating a positive customer experience.Demographic: In terms of demographic segmentation the age group that will use the product and the age group who will buy the product are different. For instance, a child of age 6-10 years will be a primary target segment. However, marketing must be prepared for parents or guardians who will be buying the product for the consumers.
In terms of socio-economic positioning, the product will be available in three price ranges; a price discrimination approach will be used to create the ranges.
Behavioural: In terms of behavioural segmentation, the primary segment will be customers who want to make a healthy choice with respect to soft drinks. Behavioural choices could also be assessed based on the price the person is willing to pay for good health.
Psychographic: In terms of psychographics, the personality, attitudes, class of person would be understood.
There are four different types of products that can be identified in the soft drink zone. The soft drink that is being marketed will be something that is carbonated mildly and include fruit and vegetable juices for improving nutrition consumption of children. Now according to how sugary drinks are and how quality is assessed, the following target positioning cart can be created.
The report assessed the soft drink market situation of the United Kingdom and established that there is support for the soft drink situation in terms of political, economic and legal aspects. There is support in the form of proper regulation, lobbying groups and more. However, there are also some threats such as that of sugar tax that was proposed and the general social trend of wanting to have healthier drinks. In terms of price and product, a unique selling proposition can be identified for the soft drink. Recommendations are made for a successful marketing strategy.

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