本文主要讲述的是广告设计与消费者的关系，通过2000年First things First manifesto中提到的要点，它意味着平面设计领域必须在当前环境、文化和社会危机存在的情况下获得其优先级，并需要消费者的注意。它坚持从单纯的产品营销转变为在产品生产中识别意义。这是一种唤醒消费者的良知，培养设计师的社会责任感，传递强有力的建设性信息的方法。权力可以是积极的，也可以是消极的，它无处不在，这是可以理解的。本篇论文代写价格文章由澳洲论文人EducationRen教育网整理，供大家参考阅读。
By the points mentioned in the First things first manifesto in 2000, it implies that the graphic design field has to gain its priorities in the current scenario where environmental, cultural and social crisis exist and demand the attention of consumers. It insists a mind shift from mere product marketing to identify the meaning in the production of a product. It is a method to awaken the conscience of the consumers and develop social responsibility among the designers to deliver powerful and constructive messages. It is understandable that power can be positive or negative and is spread everywhere. It does not simply move in a particular direction. Same lies with consumerism. Consumers possess the utmost power to accept or deny a product but the designers need to give them the chances to think and evaluate the need for a product through responsible advertising and design techniques.
Consumerism is a commonly discussed topic and often concerned for sustainability of brands. The technical concerns greatly surround the design requirements that need to include sociology, environment policy and psychology together to give a better output. The early 2000 period has seen a change in lifestyle and shift towards sustainable consumption. Brands are encouraged to promote eco friendly and ethical approaches to market their products. One such example is the shift towards mitigation of the size of the houses. This initiative is to enable many people to have their shares and this design will show the social responsibility of the brand.
In the recent times, eco-design is found to be an interesting technique which encourages informed choices and awakens the minds of consumers with public policies and their decision making abilities. Design is also a factor that is meant to instil a behaviour change among the consumers. It can inform about excess consumption or unused products that can be of use to someone. All these can alter the social behaviour and also address the psychological needs of the society. Sustainable design is the future of marketing and branding of products. Unless the brand has a positive orientation towards the consumers, it is impossible for it to survive on a longer run.
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