Currently, Marriot hotel is focusing on its e-marketing and social media strategies. These social media strategies help the Hotel in the establishment of unique branding and positioning for becoming appealing for the new research destinations, travelling plans and lodging opportunities. The other major application used by Marriot hotels is “Brand Works”. This application has promoted the spontaneous ways with which the information is shared in collaboration with the corporate teams within various global locations. This application of Marriott hotel provides marketing management opportunities for activating the brand image according to the customers and location.
The marketing strategy of Hotel Holiday Inn simply emphasises on the factors that are under the control of the firm. These controlling variables are manipulated by the marketing manager for achieving tactical marketing objectives. The hotel organization offers such variables to the customers. The word mix helps in the exploration and illustration of the various effective methods that will be helpful in formation of organizational strategies and marketing tactics.
The multi-million-dollar Marketing Champaign was started by the Hotel Holiday Inn through which the hotel guests were asked to “LOOK AGAIN” at the brand. The Landis Global Market Research strategic brand consultancy an independent research was conducted with which the four major features significant to business travellers were diagnosed included:
Availability of high-speed internet access for free.
Easiness with the in-room work spaces.
Facilities for meetings and full services etc.
A vigorous loyalty program offered by the Hotel brand.
Hotel Holiday Inn is a favourite destination for most of the business travellers because they associate themselves more closely with the hotel as a place meant for family leisure with facilities such as hotel pool etc. The Look- Again campaign started by Hotel Holiday Inn aimed to round-out perception of the consumers about the image of the brand of Hotel Holiday Inn due to which it is favoured by the business travellers as their first choice for travel and leisure activities. With this campaign the aim of the Hotel Holiday Inn is to reinforce the strengths of the hotel in current scenario and also to prompt the visitors to Look Again the way with which they view the hotel brand image.