论文代写价格：营销形式
目前的市场竞争非常激烈。为了吸引新的消费者进行目标市场的扩张，也为了留住现有的消费者，企业将不得不采用不同的营销形式。在当前的市场营销形势下，产品的包装色彩和包装的广告被认为是最重要的方面。色彩在包装和广告中的运用，可以在消费者的心目中创造出有效的形象。因此，色彩不仅成为吸引消费者的元素，也是吸引消费者的媒体信息的一部分。产品经理与产品和广告设计师合作，以确定更好的方式来展示产品的视觉方面。这篇文献综述试图了解颜色是如何影响消费者行为的一个重要方面。这里讨论的主要方面是关于色彩在广告中所扮演的角色。
论文代写价格：营销形式
在对广告中使用的配色方案的研究和媒体报道中，人们注意到不同的配色方案会依附于不同的消费者行为。例如，就红色而言，人们认为红色是国际上比较喜欢的购买颜色。当红色出现在广告中，呈现的是包装细节时，可以看到消费者会联想到年轻、活力、愤怒或激情等极端情绪(Singh, 2006)。当与这些产品结合并少量使用时，红色被视为刺激销售。然而,一些研究表明红色当过度的大量使用导致的情况微妙的客户可能会关闭。红的配色方案来吸引消费者,因此被用于突出的形式。橙色与性、创造力以及购买力有关。然而，研究表明，这并不是一种受欢迎的颜色。
论文代写价格：营销形式
The present market is highly competitive. In order to attract new consumers for target market expansion and also for the purpose of retaining the existing consumers, businesses will have to use different forms of marketing. The product color as in the packaging and the advertising of the packaging are seen to be the most important aspect in current marketing situation. The use of colors in packaging and advertisement of the colors are seen to create effective images in the minds of the consumer. Colors hence not only become an element of attractiveness for consumer, it is also a part of the media message that is put out for attracting consumers. Product managers work with product and advertisement designers in order to identify better ways to present the visual aspects of the product. This literature review attempts to understand how color is a significant aspect when it comes to influencing consumer behavior. The main aspects that are discussed here are with respect to the role of color in packaging as presented in advertisements.
论文代写价格：营销形式
In research and media reports on the color schemes that were made use of in advertising, it was noted different color schemes will attach to different consumer behavior. For instance, in the case of red, it was seen that red was an internationally preferred buying color. When red was presented in advertisements and was presented is packaging details, it was seen that consumers associate with such extreme of emotions as in the case of youth, vitality, anger or passion (Singh, 2006). When combined with such products and used in sparse amounts red was seen to stimulate sales. However, as some studies indicate the color red when overdone as in the case of being used in larger amounts led to the situation where subtler customers might get turned off. Red as a color scheme in order to attract consumers was to hence be used in the form of a highlight. The color orange is associated with sexuality and creativity and also affordability. However, as research studies present it, this is not such a favorite color.