本文主要讲的是雀巢相对于竞争对手的主要竞争优势，为了分析组织的竞争优势，了解公司的主要竞争对手及其优势是非常重要的。然后才能有效地进行分析。评价雀巢相对于主要竞争对手的竞争优势的要点是:在饮料方面，雀巢只关注巧克力能量饮料。当其他公司提供许多不同口味的巧克力时，雀巢一直在利用其所有资源为其忠实的客户群创造更好的巧克力口味。与竞争对手相比，雀巢的市场份额和增长率更高(GRADE, 2010)。本篇论文代写文章由澳洲论文人EducationRen教育网整理，供大家参考阅读。
In order to analyse the organisation competitive advantage, it is very important to know the main competitors of the company and their strengths. Then the analysis could be performed in an effective way. The points that provide the evaluation of the Nestlé’s competition advantage over its main competitors are:In the cases of beverages, Nestle focuses only on the chocolate energy drinks. While other companies provide many different types of flavours, Nestle has been using all its resources in creating better chocolate taste for its loyal customer base.In the comparison to the competitors, the market share and growth of the Nestle is higher (GRADE, 2010).
Although Horlicks is increasing with a good rate, still the company is behind Nestle in every term in the markets of UK. Availability in different sizes and shapes also attracts the consumers and the customers of Nestle for the customers could use this in every size (Schwartz, 2011). Nestle charges according to the quality of the product. Thus, the products of Nestle are value for money.Promotion and the advertising techniques of Nestle also make the products unique in the markets of UK, as these techniques are able to differentiate the products against its competitor’s presents in market.
Nestle is known for its quality products. The company has proved this over many years of its business in the international market. Nestle is a premium brand, which is recognised everywhere for the quality it provides to customers (Menon and Menon, 2015). Chocolate Milo by Nestle has already developed a niche customer market for the company in UK as well as in international market. In this scenario, it would not be difficult for the company to promote its Mango Flavoured Milo as a product with promised quality and features.
The price of the product plays an important role in the product positioning. A premium product like Mango Flavoured Milo would be sold on the premium price because the company has already an existing customer base that belongs to high-income group.
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