本文主要讲述的是以谷歌为例的创新战略，谷歌凭借其员工和创新的战略，成为全球市场的领导者。根据谷歌的报告，在2014年12月结束的这个季度，它已经获得了大约181亿美元的收入。全年总收入约661.01亿元。总部位于加州山景城。谷歌的另一个办公室位于纽约市、Doodles、匹兹堡、海得拉巴和世界上的许多地方。因此，它一直是世界上最成功的公司。一些谷歌的优势是质量和客户体验,提供了在谷歌,开源产品和服务的公司,公司的财务状况,获得整个世界最大的用户组,加强专利组合的,文化是基于创新。本篇论文代写文章由澳洲论文人EducationRen教育网整理，供大家参考阅读。
Because of its employees and innovative strategies, Google has been a market leader in the world. According to the report of Google, it has earned revenue of around $ 18.10 billion in the quarter which ended in December, 2014. The total revenue in the entire year was around $ 66.001 billion dollars. Headquarter of Google Inc. is situated in Mountain View at California. Another office of Google is located in New York City, Doodles, Pittsburgh, Hyderabad and a number of locations in the world. Thus, it has continued to be the most successful company in the world. Some of the strengths of Google are the quality and customer experience which is provided at Google, open source product and services by the company, the financial situation of the company, access to the largest group of users in the entire world, strengthening of the portfolio of the patent, culture which is based on innovation. Though, some of the weakness of the company is its reliability on limited sources of income, lots of expenses on the products which are unprofitable and the litigations of patents.
In this research paper, the different administrative theories and concepts related to innovation has been discussed. In order to provide the evidence and support each and every discussion Google Inc. has been used as the company. It is the most successful company in the present times, thereby giving the examples of Google to the concepts of innovation is the best approach. Starting with the theory of innovation diffusion, to the concept of organizational encouragement and innovation experimentation, Google has excelled in each and every form of innovation. It has been successful in establishing itself as the most innovative company in the world at the present times. In this research paper, the discussion has been done on the different administrative theories and concepts related to innovation. The approaches of Google have been deeply studied and discussed in the report. The innovative structure at Google, the organizational encouragement, and the ability of the organizational management to work as an organization of leading change is making Google a completely different organization. From years, the organization has been the most successful organization and the effective innovation management is the primary reason for the same.
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