In this report the analysis has been done on the trends in the present bread market in Australia. The investigation has been done on various factors which can enhance the brand value of Sonoma, which is the bread manufacturer in Australia. We have done the PESTAL analysis of the present trends related to the food market in Australia. After the study has been conducted on the opportunities and the threats which the company Sonoma is facing in Australia. The competitors of this bread manufacturer has been analysed and the strategies which needs to be implemented by Sonoma in order to overcome its competitors. In addition to this, the reaction of the customers on the present decrease of the bread prices by the supermarkets have been studied. The target market for Sonoma and its market share has been accessed and analysed and the needs for this company has been studied. Further we have analysed the market on the basis of different segments such as the behavioral segment, Psychographic segment, demographic segment has been done. Thus report completely analyse the present market for the sales of bread by Sonama and also studies that how the brand can get more market success in future.
Analysis the macro-environment by using PESTLE analysis model, this tool can let the industry track the environment they’re operating in or conducting a new plan of new products (Johnson G et al, 2014). The macro-environmental (PESTLE) analysis has been carried out for the price competition of the bread industry. Due to this analysis, also present the key opportunity and threat.