28/02/2019

悉尼代写:旅行顾问

墨尔本论文代写

悉尼代写:旅行顾问

旅行顾问是最大的消费者运营的网站,运行着关于旅游网站,餐厅,酒店,其他辅助服务等成千上万的评论。该公司的主要产品是收集城市和国家的酒店、假日、餐馆和旅游景点,供消费者浏览。所以产品是旅游相关的,它必须提高产品的质量,增加市场上产品的数量,而且产品必须能够解决消费者的特定问题。Trip Advisor必须引入旅游相关咨询,因为它是全球范围内拥有最高影响力的酒店,可以转化为消费者的咨询和打包服务(Belch & Belch, 2001)。产品必须是能够解决问题或满足消费者需求的产品。例如,如今的消费者需要手机上的每一个细节,以及做出有效决策所需的所有相关细节。如果Trip Advisor提供了一个部分,其中包含了关于站点的准确但相关的详细信息,那么您需要了解大多数消费者需要了解的内容,以及为他们的查询提供的建议。由于产品的质量和网站的透明细节,它可以真正地将几乎所有的查询转化为实际销售(Hudson, 2008)。

悉尼代写:旅行顾问
中国消费者更善于分析,当他们分析网站时,他们肯定会对细节的相关性留下深刻印象,并进行调查。价格是成功程度的重要决定因素,Trip Advisor将参与他们的产品营销。中国市场是中上阶层、奢侈品阶层和中产阶级人口的混合体,价格敏感的市场是可变的。豪华旅游的市场将会变小,他们必须提供专门的礼宾服务,以满足他们所有的定制需求。因此,对于渴望价值和质量的奢侈品市场来说,价格肯定是次要因素。中产阶级必须对价格非常敏感,因此必须通过与价格低廉的酒店和住宿选择相结合,提供质量合理、价格合理的产品。这是很多,主要的利润必须来自这个市场,因为这是一个大市场,这个市场的需求从来没有枯竭,但变化(Levinson & Brandt-Sarif, 2004)。中上层阶级是一个细分群体,他们既适合豪华度假,也适合价格适中的度假,这取决于他们可支配收入的多少。他们将得到更多不同价格范围的选择,以充分利用他们的地位,以负担该产品。

悉尼代写:旅行顾问

Trip Advisor is the largest consumer operated website which runs on thousands of reviews about travel sites, restaurants, and hotels, other ancillary services, etc. The primary product of the company is the collection of hotels, holidays, restaurants, and tourist sites in cities and countries that it offers for review to consumers. So the product being travel related, it must enhance the product quality, the number of products in a market, and the product must be able to solve a particular problem of consumers. Trip Advisor must introduce travel related consultations, because it has the highest reach of hotels across the world which can be converted into consultations and packages for consumers (Belch & Belch, 2001). The product must be something which is solving a problem or satisfying a need of consumers. For example, consumers today need every detail on their mobile phones and all relevant details that are needed to make a valid decision. If Trip Advisor provides a section which is filled with accurate, but relevant details about the site, understand what most consumers would need to know, and the offer suggestions for their queries. It can really convert almost all queries into a realised sale, due to the quality of the product and giving transparent details about the site (Hudson, 2008).

悉尼代写:旅行顾问
Chinese consumers are more analytical and when they would analyse the site, they would be surely impressed with the relevance of the detail and make an inquiry. Price is an important determinant of the extent of success, and Trip Advisor will get in their product marketing. Chinese market is a mixture of upper middle class, luxury class, and middle class population, indicating a variable price sensitive market. The luxury tours will have a smaller market and they must be tapped with exclusive offers of providing concierge services, which takes care of all their customised needs. So the price must be a secondary factor for the luxury segment that is value and quality hungry. Middle class population must be very price sensitive, for which products of reasonable and affordable quality must be provided by tying up with affordable hotels and stay options. These are many and the main profit must come from this market, since it is a large market and the demand of this market never depletes but varies (Levinson & Brandt-Sarif, 2004). The upper middle class are a segment, which fits in both segments of luxury and affordable holidays depending on the availability of disposable income with them. They are to be given more options of different price range to make the most of their position to afford the product.

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