15/10/2020

悉尼论文代写:体育运动的市场营销

墨尔本论文代写

悉尼论文代写:体育运动的市场营销。体育产业中的运动员是体育迷们的传奇。然而,正是体育运动的制度化和体育运动的市场营销将他们中的许多人带到了媒体空间的前沿,让他们有更多的机会接触到世界各地的观众。在这种情况下,可以认为,即使运动员和运动员来来去去,体育营销人员依然存在。然而,这种说法并不完全正确,因为没有产品或服务,市场和消费者就不会有任何东西。没有体育运动员,就没有市场营销人员的角色,也就没有体育运动可以为体育观众消费。因此,可以认为,一个运动员和运动员需要一个市场营销者来塑造生产和消费,而市场营销者所扮演的关键角色将与运动员的名气一样存在。有关论文样本体育运动的市场营销将由悉尼论文代写专家分享给同学们阅读。

举个例子,想想体育频道ESPN和它为了把体育节目吸引到消费者的客厅里而做的营销。体育迷们过去常常跟随NFL的脚步,但是在一个体育比赛是24小时不停进行的情况下,对体育迷们来说,有机会观看各种形式的体育比赛是可能的。正如Vogan(2015)所说,他们可能会看一场摔跤比赛,就像看一场体操比赛或一场足球比赛一样轻松。这种与体育运动的持续互动的形式会给运动员们留下更深刻的印象,比如他们所参与的运动员,他们在比赛中的个人风格,有时甚至是运动员的个人细节等等。ESPN节目不仅为体育观众带来了发挥,但ESPN提供了运动员和运动人士的完整的画面和所有细节。

在某种程度上,体育营销者所创造的联系正是运动员的名声得以延续的原因。体育消费与订阅量密切相关,同时也带来了更多的生产选择,因为ESPN现在可以赞助一些体育赛事。

因此,他们在节目制作中扮演的角色也同样聪明,正如ESPN从其电视转播的体育赛事中筹集了1.35亿美元的资金,并以此来资助NFL一样。这是ESPN扮演的一个关键角色,从某种程度上说,消费者在订阅过程中获得的钱就是体育赛事的制作成本。因此,像ESPN这样的营销和管理实体将用户连接起来,ESPN在体育和体育消费者之间扮演着中间人的角色,持有转播权。通过积极的营销,体育消费者被鼓励购买订阅和其他(Williams, 2007)。据估计,将有2万亿美元的全球广告投入到体育产业中,这肯定有助于维持体育赛事。

综上所述,由此可以看出,体育营销人员确实发挥了关键作用,因为他们塑造了生产和消费,但他们的重要性并不比实际球员低或高。

As an example, consider the sports channel ESPN and the marketing it made use of in order to draw sports into the living room of the consumers around the clock. Sports junkies were used to follow NFL, but in a situation where sports would be played around the clock, it would be possible for the sports junkies to get a chance to watch all forms of sports. As Vogan (2015) stated, they might watch a wrestling match, with just as much ease as a gymnastics match or a soccer game. This form of a continuous interaction with sports leaves a stronger imprint on them about the players involved, their personal styles in the play, and sometimes even personal details of the players, etc. The ESPN shows not only bring the play for the sports viewer to watch, but ESPN presents a complete picture and all details on the athletes and sports people.

In a way the connection thus created by the sports marketer is hence what makes the fame of the athlete live on. The consumption of sports is tied up to subscriptions and more also leads to more production choices as ESPN can now sponsor some of the sports events.

The role they play in the production is just as smart therefore, as observed in how ESPN managed to gather finance in the amount of 135 million from its televised sports events and used the same to finance NFL. This is a critical role played by ESPN and in a way, the money of the consumer in the subscription process is what goes into making the sports event. The subscriber was hence connected by marketing and management entity like ESPN which in holding broadcast rights acts like a middle man between sports and sports consumers. Sports consumers through active marketing were encouraged to buy subscriptions and others (Williams, 2007). It is estimated that global advertising in the form of 2 trillion could be injected into the sports industry and this would definitely help in sustaining sports events.

In conclusion, it can hence be seen that sports marketers do play a pivotal role as they have shaped production and consumption, but are no less or more important than the actual player.

有关论文样本体育运动的市场营销就为同学们分享到这里。同学们如需进一步的帮助,可以联系悉尼论文代写服务获取高质量的硕士论文。而我们雇用不同专业领域的代写专家,为同学们提供不同学科的论文创作,如essay代写、硕士论文代写、report代写等服务,同学们可以放心的选择悉尼论文代写服务机构!

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