本文主要讲的是认知模型，有各种各样的消费模式，每个公司都用它来取得业务上的成功。必胜客的管理也使用了一些消费者模型，它们是:消费者行为的认知模型:认知模型包括两类模型。分析模型，以促进结构的主要组成部分，其中声称说明客户的态度。这些模型认识到影响因素的过剩，珍惜消费者决策中各因素之间的广泛联系(Consumerpsychologist.com, 2015)。本篇新西兰代写文章由澳洲论文人EducationRen教育网整理，供大家参考阅读。
There are various consumer models which every firm uses for the success of the business. The management of Pizza Hut also uses some consumer models and they are as follows：Cognitive models of Consumer Behaviour: Cognitive model consists of two types of models. Analytical models that facilitate a structure of the main components which are claimed to illustrate the attitude of the customers. These models recognise a surplus of impacting factors and cherished the wide associations among the factors in decision making of the customers (Consumerpsychologist.com, 2015)..
Because of their broad ranging range like models are sometimes labelled the ‘grand models’. Usually they are liable to follow the five stage classification outlining issue detection, detail search, substitute assessment, selection and result assessment as the main steps in customer decision procedure. The theory of consumer behaviour as well as the customer decision model is the two analytical models. Additionally, prescriptive models facilitate directions to manage how customer attitude is constructed. These models which the management of Pizza Hut follow involve the order in which components emerge and recommend the result that is examined by providing some fundamental aspects (Managementstudyguide.com, 2015). The management of Pizza Hut uses this model as they promise to be helpful to the practitioners who may ascertain what incentive must be customized or stressed to derive some customer feedbacks.
Consumer Decision Model: This model is used by the management of Pizza Hut. This model is formed around a seven point decision procedure. It requires identification followed by a search of details internally as well as externally, the assessment of substitutes, buy, post acquire reflection as well as divestment. These decisions are motivated through two key aspects. At first, stimulus is obtained and practiced through the customer in combination with memories of earlier knowledge and after that, external variables in the shape of environmental motivation or individual distinctions (courses Digital Marketing, 2015).
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