There are various consumer models which every firm uses for the success of the business. The management of Pizza Hut also uses some consumer models and they are as follows：Cognitive models of Consumer Behaviour: Cognitive model consists of two types of models. Analytical models that facilitate a structure of the main components which are claimed to illustrate the attitude of the customers. These models recognise a surplus of impacting factors and cherished the wide associations among the factors in decision making of the customers (Consumerpsychologist.com, 2015)..
Because of their broad ranging range like models are sometimes labelled the ‘grand models’. Usually they are liable to follow the five stage classification outlining issue detection, detail search, substitute assessment, selection and result assessment as the main steps in customer decision procedure. The theory of consumer behaviour as well as the customer decision model is the two analytical models. Additionally, prescriptive models facilitate directions to manage how customer attitude is constructed. These models which the management of Pizza Hut follow involve the order in which components emerge and recommend the result that is examined by providing some fundamental aspects (Managementstudyguide.com, 2015). The management of Pizza Hut uses this model as they promise to be helpful to the practitioners who may ascertain what incentive must be customized or stressed to derive some customer feedbacks.
Consumer Decision Model: This model is used by the management of Pizza Hut. This model is formed around a seven point decision procedure. It requires identification followed by a search of details internally as well as externally, the assessment of substitutes, buy, post acquire reflection as well as divestment. These decisions are motivated through two key aspects. At first, stimulus is obtained and practiced through the customer in combination with memories of earlier knowledge and after that, external variables in the shape of environmental motivation or individual distinctions (courses Digital Marketing, 2015).