The manager was informed about the task at hand and how the differences between the baby boomers and the millennials were being assessed about their expectations in the hotel and hospitality industry. After this briefing, the questions and answers to the questions given by the hotel manager are presented below, with critical analysis from existing secondary data as well. “The baby boomer generation is a prime example of a niche market firmly embracing the notion that the next wave of successful tourism businesses will be those geared towards the experience economy.
In recent years, ‘boomers’ have demonstrated that they are willing participants in new and adventurous forms of leisure and are opting for more physically challenging and ‘adrenalin driven’ experiences. Because of this emerging trend, marketing campaigns need to be tailored to emphasize the leisure experience and to include actual statements from older people based on their perceived feelings about the tourism experience” (Patterson & Pegg, 2009, p.254).
As expected from the literature review research works, the work of Patterson & Pegg (2009) present baby boomers as being adventurous and was one of the main insights gathered from the hotel manager. The manager was asked that what level of standardization and unique experience is sought by baby boomers and millennials. From his answer,
“There is standardization of the services that are found in this industry. This lead to increase in the less unique locations and lead to the formation of the globalized marketplace. This issue creates the persona that all the services rendered in a hotel are the same, but all people are looking for newer experiences, baby boomer’s millennials alike, I see no different. The standardization of the services makes the people look for cheaper bargains. Moreover, they expect value for their money and Australia cannot compete with the prices that are offered in this emerging nation” .