学术论文代写:IDEO公司遭受损失的原因

16 10月 学术论文代写:IDEO公司遭受损失的原因

学术论文代写:IDEO公司遭受损失的原因

公司明白需要增加员工数量,因为目前IDEO只有500名员工。然而,这位CEO并不打算再雇佣49,5000人,但他肯定愿意建立一个开放创新的在线平台,邀请世界各地的任何人通过IDEO独特的方式来共同解决重大的社会问题。当IDEO不得不应对环保人士提出的争议时,他们在YouTube和Facebook的页面上充斥着负面评论,这些评论很快就失控了。然而,删除了负面评论,IDEO最终疏远了客户群体,进一步造成了品牌资产的重大损失。

学术论文代写:IDEO公司遭受损失的原因
许多组织对社会化没有适当的理解;通常由于员工在社交方面缺乏鼓励,或者作为主管,最终没有为社会化的主动性分配专门的资源。社会化和社会化的强大存在需要工具去接触客户,收集客户的见解和监控讨论。在上一个例子中,由于IDEO在监控方面似乎特别薄弱,它没有能力在最初阶段识别危机并对危机作出反应,而最初阶段本可以通过直接与受害者沟通来尽量减少损失。

学术论文代写:IDEO公司遭受损失的原因

The company understands the need of increasing the number of employees as currently there were only 500 employees working at IDEO. However, the CEO did not hold any intention to hire extra 49,5000 individuals, but he was surely willing to form an online platform of open innovation inviting anyone across the globe for collaboratively solving significant social issues by the use of unique approach of IDEO to solve problems. When IDEO had to deal with the controversies raised of environmental activists, their pages of YouTube and Facebook had been full of negative reviews that went out of control rapidly. However, deleting the negative comments, IDEO ended up alienating the community of customer that further created significant loss of equity of brand.

学术论文代写:IDEO公司遭受损失的原因
A number of organizations do not have an appropriate understanding about socialization; often due to lack of encouragement among employees for socializing or as executives do not end up allocating specialized and dedicated resources towards initiatives of socialization. A strong presence of socialization and social will require tools for reaching out to the customers, collecting insights of customer and monitoring discussion. In the previous example, as IDEO seemed to be specifically weak with respect to monitoring, it did not have the ability of identifying and reacting to the crisis at the initial stages when there could have been minimizing of damage by directly communicating with the aggrieved.