The information technology system of Amazon tends to be creating a difference of the company with the key competition, as it is the first for conducting operations by the use of IT system. This helped in fulfilling a crucial element of each and every task related to the management of customer relationship. By the functions of the system for recognizing user and to record behaviour of consumer, Amazon considered increasing the level of sales only by ensuring individual fitness of recommendation, and by the installation of an easy-to-use website, providing accessibility of individuals with less or no knowledge about the computers for ordering products online. Amazon ended up gaining significant popularity by the ease of selection and utilization, further heralded by the crucial role played by e-commerce across United States. Due to the advanced technology used by Amazon, the company is in need of providing continuous session of training to software engineers who are responsible for adding innovative and additional tools for the website.
In addition, Amazon has a constant employment of employees with strong skills for several luxury products like diamonds and jewellery. Irrespective of all of the strengths possessed by Amazon.com, there are some weaknesses as well. Some of these include huge dependency upon on- time delivery and external contractors of the items required for shipping products across the final customers on timely basis. In addition, as the company has been offering free shipment, the service is appreciated by each and every customer. However, this ends up costing the company a lot that further result in reducing overall level of profitability. On the other hand, even the most developed system of information technology results in creating issues for the company, with customers not having the accessibility of website. This is an issue that may help in determining customers for stopping to shop and access the website of the company. This has ended up dropping the level of sales, while leaving scope for major loss of the customers.