Pestle分析已经被用来理解宏观商业环境。有一种误解认为这个国家在政治上不稳定。这个国家有稳定的民主制度。这是因为西方国家为了稳定该地区进行了干预。这个国家在一些地方存在法律和秩序问题(Gupta et al.， 2013)。但政府正在努力重建国家，并普遍欢迎新投资者和贸易进入该地区。因此，新公司进入市场的市场壁垒比前几年要小。该地区有适度的增长。增长是人民可支配收入增长的标志。这增加了那些愿意尝试新口味的人的购买力。预测2016-2017财年的增长率为4.8%，世界银行等国际组织对政府为该地区带来经济增长的努力表示赞赏(Amjad和Burki, 2015)。然而，私人和公共投资的利润率仍然较低。由于前几年的政治不稳定，该国仍面临经济上的挫折。
Pestle analysis has been used to understand the macro business environment. There is a misconception that the country is not politically stable. The country has a stable democratic system. This is because of the western nation’s intervention to provide stability in the region. The country has its law and order issues in some places (Gupta et al., 2013). But the government is providing efforts to rebuild the nation and is generally welcoming of newer investors and trade into the area. Hence the market barrier for a new company to enter into the markets is lesser than it was in the previous years. There is a modest growth in the region. Growth is an indicator of the rising of disposable income of the people. This increases the purchase powers of the people who are willing to try newer tastes. The growth rate predicted the fiscal year 2016-2017 is 4.8% and International organizations such as World Bank applauds the efforts of the government to bring in economic growth in to the region (Amjad and Burki, 2015). However private and public investments continue to remain at lower margins. The country is still facing economic backlashes from the political instability of the previous years.
The country is posting modest growth while the looming external threats prevent newer investors to enter into the region (Amjad and Burki, 2015). But the people are willing to try newer tastes and companies such as Nestle has established itself in the region. Owing to these factors it can be forecasted that a new chocolate brand will be welcomed in the region. Pakistan has an exotic culture. The country had gotten its independence in 1947 and there had been significant changes in the culture ever since. There has been mixing and integration of the culture of the place. The people are found to be more accepting to emerging trends. The advent of Internet has caused the people to understand the dynamics of newer culture. The youth demography in particular is found to be more welcoming of the emerging trends. If a new chocolate brand is introduced the people will be willing to buy the product simple to get a taste of the flavour of Australia. Hence from a social perspective the country will be willing to experiment.