本文主要讲的是关于模特杜鹃的营销，杜鹃已经成功地进行了品牌推广，并推出了深受消费者喜爱的产品。它是利用广告、直接营销和促销手段来达到产品。营销组合缺乏公共关系策略，大多数营销策略直接发生，而不是在任何其他平台上(Bothma, 2005)。优势在于正确识别目标受众，使其能够识别、使用和提升品牌。本篇作业代写文章由澳洲论文人EducationRen教育网整理，供大家参考阅读。
Cuckoo has already been successful in its brand promotions and created products that are of preference to customers. It is using advertising, direct marketing and sales promotion tools to reach the products. The marketing mix shows a lack of public relation strategy and most of the marketing strategies happen directly and not on any other platforms (Bothma, 2005). The advantage is the correct identification of the target audience who can recognize, use and take the brand to next level.
As the online presence is limited, there is a probability to lose the customers who evaluate and purchase online. This is the current trend. It is rather difficult to reach customers as they already buy the products of competitors through those online platforms. The tax policies are likely to affect the economic growth. The reputation is visible within UK, but not at other countries. This gives the customers a chance to change their options to competitors.
The mission of Cuckoo is to:
– Introduce traditional muesli products in modernized ways
– Transform the product into a global one
The marketing objectives aim at building an online customer base and gain advantage of all the marketing platforms. The marketing communication strategy looks forward to build a global base of customers and offer personalized approach to fulfil the needs of customers. The R on ROI demonstrates reputation. As Cuckoo evolves globally, the reputation can pool the necessary degree of returns. Most of the objectives are long term as their impacts also happen on long term basis. They are reasonable and achievable, but demand for better infrastructure and identification of innovative marketing campaigns to reach the customers.
Cuckoo’s marketing communication is studied with segmentation, targeting and positioning strategies. Customers are interested to buy muesli that are natural and of different flavours. The frequency of purchase is twice a month on an average and this industry has limited competitors in the production of muesli. The attractiveness associated with Cuckoo’s products shows that it is highly appropriate for people between 5 and 45 years of age (McDonald and Dunban, 2004). Kids, office going people and adults are more interested about consumption of muesli. The difference in this brand is that it follows a traditional manufacturing approach in a modern/ trendy manner so it is of interest to the buyers.
The target market has to be divided in terms of age, gender and background portfolio. The core proposition of Cuckoo London is reinforced at all instances. Credibility is essential and it has to be achieved through the marketing campaigns and customer engagement proposals. It is also the right time for Cuckoo London to enter into online media and take a complete charge of it as this can help the firm tap more number of customers. Product and price differentiation strategies add value to the service of Cuckoo UK.
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